Co-Registration: THE Solution for Effective Lead Generation
Co-registration (Co-reg) functions by integrating targeted and relevant ads into an existing registration path or login process of a publisher or high traffic web site.
It is the next evolution in direct marketing, and the most cost effective use of advertising dollars - similar in theory when the jump was made from direct mail to email.
Co-reg is different from banners, email, search or sponsorships, because it instantaneously delivers the complete contact record of your prospect with every targeted lead, based on your customized and specified criteria. And, it does all this with a single click from the registrant (your prospect)!
How Does Co-Registration Work?
- Step 1: Contact TKLi to determine if the nature of your offer is suited for co-registration. Note: Offers with a value-add or informational component perform best. (e.g. webinars, consultations, trials, registrations, tours, white papers, etc.)
- Step 2: Once it's determined your offer is well suited for our network, TKLi helps you craft a compelling and effective offer, along with any custom questions to further enhance your lead targeting and qualification.
- Step 3: Logistics: Determine cost-per-lead (CPL), desired lead quantity, desired time frame, sign IO, obtain publisher approval, set up and test offer.
- Step 4: Receive your approval to make the offer live, and we OPEN THE FLOODGATE!
Co-registration is efficient and effective because a registrant only enters his or her contact information once, and the contact record is immediately delivered to both the publisher source and the advertiser at the same time.
Why LeadFEED
Backed by our elegant, easy to use platform and our extensive publisher network, LeadFEED co-registration system is effective because a registrant only enters his or her contact information one time, and the contact record is instantaneously delivered to both the magazine source and the advertiser at the same time.
