Publisher drives traffic to their site.
Visitors engage and subscribe (to the publication, newsletter, webinar, download, etc).
Publisher records form data submitted.
LeadFEED determines if registrant form data 'matches' any Ad audience profile requests.
If a 'match' is detected, registrants see the Ad. If there are no matches, registrants see Publisher's 'thank you' page.
If registrants opt-in to the Ad displayed and pass the qualifying questions, they become a lead.
All registrants end on the Publisher 'thank you' page (whether they opt-in or not).