4. LeadFEED Analyzes Form Data Submitted by Registrant


Publisher's form code integration with LeadFEED launches our data analysis and qualification technology, which determines if registrant is qualified to view relevant Ads.

Data is validated, analyzed, and various pre-filters and deduping requirements are applied, as requested by advertisers.

Targeted Ad 'matches' are identified based on registrant's form submission, and matching Ads are dynamically built and displayed to prospect in real-time.

If no matching Ads are detected, the prospect sees the publisher's confirmation page.


Workflow
Publisher drives traffic to their site.
Visitors engage and subscribe (to the publication, newsletter, webinar, download, etc).
Publisher records form data submitted.
LeadFEED determines if registrant form data 'matches' any Ad audience profile requests.
If a 'match' is detected, registrants see the Ad. If there are no matches, registrants see Publisher's 'thank you' page.
If registrants opt-in to the Ad displayed and pass the qualifying questions, they become a lead.
All registrants end on the Publisher 'thank you' page (whether they opt-in or not).