6. Prospect Chooses 'Yes' to Opt-In


Upon Ad opt-in, any qualifying custom questions, or additional data fields required by the advertiser, will display under the Ad.

If a standard data field (such as Company Name or Phone Number) was not captured or passed in from the Publisher form, that required field will also display under the Ad for completion.




Workflow
Publisher drives traffic to their site.
Visitors engage and subscribe (to the publication, newsletter, webinar, download, etc).
Publisher records form data submitted.
LeadFEED determines if registrant form data 'matches' any Ad audience profile requests.
If a 'match' is detected, registrants see the Ad. If there are no matches, registrants see Publisher's 'thank you' page.
If registrants opt-in to the Ad displayed and pass the qualifying questions, they become a lead.
All registrants end on the Publisher 'thank you' page (whether they opt-in or not).